This edited volume extends the cognition on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the cognition that would be useful for marketing exercise coming from top BOP marketing scholars.

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Author: Ramendra Singh

Publisher: Emerald Group Publishing

ISBN: 9781787149748

Category: Business & Economics

Page: 240

View: 869

BOP marketing practices are new and notwithstanding evolving, despite the basis-level challenges, and several failures. This edited volume extends the cognition on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practise coming from top BOP marketing scholars.

Since India has a large-sized bottom of the pyramid market place, it makes sense to understand how marketing practices tin can be tailored using innovative approaches to serve the everyman strata of consumers in our guild.

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Author: Ramendra Singh

Publisher:

ISBN: 160649399X

Category: Business & Economics

Page: 150

View: 683

Subsistence marketplaces or 'Lesser of the Pyramid' (BOP) markets consist of consumers who live at subsistence levels, especially in developing countries including Brazil, India, and Sub-Saharan Africa. Such markets are believed to be ecologically, economically, and socially sustainable in the long term. Since India has a large-sized lesser of the pyramid marketplace, it makes sense to understand how marketing practices tin can exist tailored using innovative approaches to serve the lowest strata of consumers in our order. Even so, marketing to BOP consumers has its unique set of challenges. Low levels of literacy and education, loftier levels of ignorance, low purchasing power, and a constant struggle to make ends meet characterize such markets. According to experts, BOP markets consist of approximately three billion people with less than $2 income per day. Only there are paradoxes to consider. For case, i of the globe'south poorest nations, Rwanda, has 92% of the nation covered nether health insurance for the last 11 years, and premiums price only about $2 a year. On the contrary, 1 of the globe's richest nations, the United states has in comparison the most expensive healthcare system, and nigh half its people are either uninsured or under-insured. Given the context of subsistence marketplaces, many scholars have emphasized the need for development of the BOP markets in terms of creation of the capacity to consume, development of new goods and services, dignity and option for the poor, and the importance of developing trust between buyer and seller. Several principles have been suggested including finding sustainable solutions, understanding functionality, innovating with process and deskilling work, educating depression-literate consumers, designing for hostile infrastructure, and designing innovative distribution chains.

Research Paper (postgraduate) from the year 2015 in the subject field Business economics - Business Direction, Corporate Governance, grade: B-, Academy of Bedfordshire, language: English, abstract: This theory into project written report is written ...

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Author: Junaid Javaid

Publisher: Grin Verlag

ISBN: 9783668032033

Category: Business & Economics

Page: 27

View: 286

Research Paper (postgraduate) from the year 2015 in the subject Business concern economics - Business concern Management, Corporate Governance, grade: B-, Academy of Bedfordshire, language: English, abstract: This theory into project written report is written on the topic of "Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers". Main aim of this written report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. Information technology has been intended that the concept of BOP has been divers numerous times past different authors. Information technology has been observed that this untapped market place has managed to grab the attention of various MNCs across the globe due to its vast opportunities. Only the low purchasing power of consumers within this segment has provoked these MNCs to stay away from it. Information technology has been predicted that the sheer size of this market would probable to lead towards profit and product innovation in coming years. Product chemical element of marketing mix framework is all well-nigh the development of right product for the target market. Toll is a fiscal element and it used to consider several factors (channel pricing, incentives and discounts) of underlying company. Promotion element is concentrating more on the underlying company's capability in relation to communicate with its exising and potential consumers. Placement is entirely concerned about all decisions incorporated in getting right product for the target marketplace. Marketing challenge know as acceptability is about an extend to invovled individuals in the compan's value chain procedure are willing to distribute, sell or cosume given product or service. Affordability challenge determines a degree to which company's products or services are affordable to the BOP consumers whereas, awareness is intended on the extent to which consumers are informed most the company'due south item products or services. Last challenge (availability) measures an extend to which BOP consumers would able to purchase and use a specified marketing offer.

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Author: Lea Schlegel

Publisher:

ISBN: OCLC:747079844

Category:

Page:

View: 213

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Writer: Tendai F. Chikweche

Publisher:

ISBN: OCLC:646082485

Category: Marketing

Page:

View: 402

Abstract - Concern leaders often leave more than than one-half of the world's population-the bottom of the pyramid (BOP), a $5-trillion marketplace of potential consumers-untapped for products and services on account of failing to encounter BOP markets as ...

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Author: Chantell Beaty

Publisher: Createspace Independent Publishing Platform

ISBN: 1537687743

Category:

Folio: 186

View: 498

Abstract - Business organization leaders oftentimes leave more than half of the world'due south population-the bottom of the pyramid (BOP), a $5-trillion market of potential consumers-untapped for products and services on account of failing to see BOP markets as profitable for business, notwithstanding business leaders who have managed inclusive BOP marketing in Nigeria accept experienced profit margins as high every bit 120%. The purpose of this multiple case study was to explore strategies of business leaders who market to BOP consumers in Nigeria and maintain a profit. The study population consisted of 3 business leaders in the Dallas and Fort Worth metropolitan area who marketed to BOP consumers in Nigeria and maintained a profit. The conceptual framework that grounded the study was BOP marketing theory. Data were collected through semistructured in-depth interviews and company documents, with fellow member checking implemented to strengthen creditability and trustworthiness. Based on the methodological triangulation of the information sources collected, 3 emergent themes were identified following 5 stages of data analysis. The themes were (a) maintain depression profit margins in marketing essential items to the BOP in Nigeria, (b) maintain high turn a profit margins in marketing to the non-BOP in Nigeria, and (c) marketplace scaled-down products to the BOP in Nigeria. The findings from this study may contribute to social change by providing insights and strategies for business leaders seeking to prepare for and sustain profitability. The data from this study may contribute to higher profit margins for business leaders too equally job placement and entrepreneurship opportunities for the communities of Nigeria.

The researcher presents a background, assay of the field and futurity contribution to marketing research in terms of the bottom of the pyramid marketing and research.

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Author: Chantell Beaty

Publisher: Createspace Contained Publishing Platform

ISBN: 1539103595

Category:

Folio: 26

View: 406

Abstract-Marketing research and marketing strategies are terms used to insight marketers for managing products and services domestically and globally while catering to the needs of consumers. There are diverse trends and innovations in marketing inquiry. Marketing researchers reveal gaps in the literature and the need for continued research. Customer resources direction and engineering is a trending attribute of marketing research and leads to the enhancement of organization based on further research and studies. The researcher presents a groundwork, analysis of the field and hereafter contribution to marketing enquiry in terms of the bottom of the pyramid marketing and research.

These stories are backed past more detailed case studies and 10 hours of digital videos on whartonsp.com.

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Writer: C. K. Prahalad

Publisher: Pearson Prentice Hall

ISBN: 9780131877290

Category: Business & Economic science

Folio: 273

View: 742

Collectively, the globe'south billions of poor people have immense untapped ownership ability. Prahalad's global bestseller shows why companies tin't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a pattern for driving the radical innovation companies will demand to profit in emerging markets, and using those innovations to go more competitive everywhere.

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Author:

Publisher:

ISBN: OCLC:500399109

Category:

Page:

View: 372

Dembek 1000, Sivasubramaniam N, Chmielewski DA (2019) A systematic review of the bottom/base of operations of the pyramid literature: cumulative evidence ... Accessed 15 Jul 2018 Ireland J (2008) Lessons for successful BOP marketing from Caracas' slums.

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Author: Philipp von Carlowitz

Publisher: Springer Nature

ISBN: 9783030590680

Category: Business & Economics

Page: 120

View: 708

This volume presents an empirical investigation of the efforts that multinational pharmaceutical companies take in gild to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets. The Bottom of the Pyramid in Africa is frequently mentioned equally an bonny market due to its sheer size. Notwithstanding most companies struggle to access it because of the low price level, difficult concrete marketplace access and challenges when it comes to payment. More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that come across the needs of the BoP? What characterizes the value generation of the visitor? What revenue model leads to a profitable business, and what part does a network of partners play in the business concern model? Findings reveal that there is no 'one-size-fits-all' respond to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health sensation, as well as localizing business to reach a level of inclusiveness are essential prerequisites for success. In the last affiliate this book provides a business model paradigm that accounts for these key success factors for business at the Bottom of the Pyramid and points to farther research topics.